COMMUNITY PLATFORM
Design & implementation of a community engagement site
The goal was to create a user-friendly platform that fosters community engagement and simplifies access to events, content, and lifestyle resources.
Timeline
Two-week sprint; From initial concept ideation to polished high-fidelity designs.
Background
Queens Brunch set out to combat fragmented engagement across platforms, event details buried in social feeds, community stories scattered, and brand identity shadowed by algorithms.
The project aimed to create a centralized hub where lifestyle content, event discovery, and authentic connections come together seamlessly for users.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research on lifestyle and community-driven platforms, identifying user needs around event discovery, brand storytelling, and lifestyle content.
Design & Prototyping
Developed structured wireframes and high-fidelity designs that captured QueensBrunch’s vibrant identity, while ensuring intuitive navigation and seamless interactions.
Implementation
Developed the platform to integrate event listings, lifestyle essentials, and community features with responsive layouts and optimized performance.
Testing & Optimization
Ran usability tests to gather feedback, refined flows for clarity, and optimized features to enhance conversions and overall user engagement.
The solution was to build a one-stop lifestyle platform where anyone can explore curated brunch events, access fashion and wellness essentials, and engage with a growing community. Key features include:
Event Discovery
Users can easily browse and register for curated brunch experiences, community events, and lifestyle activities through an integrated booking system
Lifestyle Essentials
A dedicated section highlights fashion, food, wellness, and culture, making it easy for the community to access curated lifestyle content
Seamless Navigation
Intuitive layouts and responsive design ensure users can explore events and lifestyle essentials across devices without friction
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Enhanced Engagement
Users experienced stronger community connections through interactive events and lifestyle content.
Increased Accessibility
Members could easily discover and book brunch experiences while accessing essentials in one place.
Improved Brand Presence
The platform elevated Queen’s Brunch into a recognizable lifestyle hub, reinforcing its identity as more than just an event brand.