E-COMMERCE Platform
Design & implementation of a fashion e-commerce brand
The goal was to create a modern shopping platform that balances brand personality with effortless usability, while optimizing for product discovery and conversion.
Timeline
Two-week sprint; From initial concept ideation to polished high-fidelity designs.
Background
Fashion e-commerce sites often overwhelm users with cluttered grids and disjointed brand experiences. Inconsistent visual hierarchy and poor responsiveness make browsing frustrating, reducing engagement and sales potential.
Shop Munie was built to redefine digital retail through simplicity, consistency, and motion.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research on lifestyle and community-driven platforms, identifying user needs around event discovery, brand storytelling, and lifestyle content.
Design & Prototyping
Developed structured wireframes and high-fidelity designs that captured QueensBrunch’s vibrant identity, while ensuring intuitive navigation and seamless interactions.
Implementation
Developed the platform to integrate event listings, lifestyle essentials, and community features with responsive layouts and optimized performance.
Testing & Optimization
Ran usability tests to gather feedback, refined flows for clarity, and optimized features to enhance conversions and overall user engagement.
The solution was to build and redefine digital retail through simplicity, consistency, and motion. Key highlights include:
Clean Product Grid
Structured product cards and adaptive layouts create a fluid, visually balanced browsing experience.
Brand-Led Design
Minimal color palette, elegant typography, and bold imagery reflect the brand’s modern identity.
Reusable Components
Built a scalable system for future collections, seasonal campaigns, and content updates
The platform blends modern brand storytelling with intuitive user flow, resulting in a shopping experience that feels effortless and premium.
Optimized Shopping Journey
Streamlined navigation and checkout flow ensure users can discover, view, and purchase products effortlessly.
Improved Brand Visibility
Enhanced visual presence and interactive experience improve user retention and strengthen brand perception online.
Increased Conversion Potential
Clear product presentation, faster load times, and intuitive CTAs enhanced user engagement and purchase intent.